Key Panel Discussion Topics:
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How to efficiently share renewal opportunities with partners
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Managing and measuring renewals through partners
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Incentivizing to improve partner-led renewal rates
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Leveraging automation to ensure Ease of Renewals for partners
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Maximizing cross-sell and upsell opportunities for renewals
Did you know:
- It costs 7x more to acquire a new customer than to retain an existing one
- 65% of the average company's revenue comes from existing customers
- Existing customers are 60-70% more likely to expand their footprint and purchase more than that of adding new customers
Partners are uniquely positioned to drive renewal revenue and unlock expansion potential, with their deep customer relationships, in-depth product knowledge, and local market expertise. These strengths enable them to effectively close renewal opportunities and develop opportunities for upsell and cross-sell to ultimately drive deeper customer engagement. By leveraging their partner network, vendors can significantly increase renewal rates and drive long-term revenue growth.
Gain valuable strategies from industry experts to unlock the full potential of your partner ecosystem through the power of data. This is certainly a great opportunity to learn how to harness data, metrics, and actionable insights to drive partner success and growth!
However, inefficient systems and poor data quality creates significant obstacles for partners when managing renewals. An astonishing 65% of vendors told us that they currently share renewal opportunities with partners via spreadsheets and emails. As one global distributor told us "Systems are so bad, 50% won't be quoted at all".
By implementing an automated partner renewal program, vendors can optimize renewal revenue, reduce churn and improve on-time renewal rates, by making it easier for partners to quote and track renewal progress. Thereby strengthening customer loyalty and deepening market penetration.
Listen in as Channel Mechanics and guest panelists from Ribbon Communications and Extreme Networks explore how best to maximize partner renewal revenue and reduce customer churn.
Learn From Channel Leaders
Tune into our panelists as they discuss creating winning strategies with data-driven partner management
Learn From Channel Leaders
Tune into our panelists as they discuss implementing an automated partner renewal program to optimize revenue
Don Lopes
Sr. Director, Global Partner Programs, Juniper Networks
Don is part of Juniper Network's Global Partner Sales Acceleration Programs team leading the Juniper Partner Advantage Program. He and his team are responsible for developing and managing the partner program strategy that enables its worldwide partner ecosystem to profitably grow its Juniper practice. As a seasoned partner executive, he has more than 20 years of sales, management, marketing, and business development experience in networking, cloud, and software-defined data center.
John Andrews
Vice President of Global Channels, Keeper Security
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Margaret Adam
Head of Product Marketing, Allbound & Channel Mechanics
Margaret is the Head of Product Marketing at Channel Mechanics and Allbound. Margaret is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy.
With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce, where she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem, and partnering strategies.
Moderated by
Pete Rawlinson
Chief Marketing Officer, Allbound
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Learn From Channel Leaders
Tune into our panelists as they discuss creating winning strategies with data-driven partner management
Rob Rosa
SVP, Global Service Sales & Customer Success, Extreme Networks
Rob Rosa is responsible for Extreme Network's Global Service Sales, which includes new and renewal opportunities for ExtremeWorks / PartnerWorks, Premier Services, and Professional Services. He also focuses on growing the new service offerings under Extreme's Managed Service Platform (Monitoring Plus and Response Plus) and continues to develop new consumption opportunities (CPEaaS and Enterprise License Agreements). He looks to expand Extreme's service footprint with the assistance of Extreme's partner network.
Prior to Extreme Networks, Rob was the leader of Cisco's U.S. Public Sector Services Partners as well as the U.S. Services Field Partner Organization. In this role, Rob was responsible for the strategies related to sales, marketing, partner enablement, partner profitability, and promoting services growth for over $3B+ in Cisco Service revenue through channel partners across the U.S. Specifically, Rob led the Services Channels team in conjunction with Service Sales, and our Partners to develop a comprehensive Services strategy that supports the end customer's mission or strategy while developing sustainable business models for our partners. This entails driving new program adoption, increased focus on service revenue opportunities, and overall partner enablement to assist in growing the overall business of the partner. Rob spent 16+ years at Cisco, in that time he held various finance and sales operations positions in various verticals supporting the sales organization.
Rob holds an undergraduate accounting degree and an MBA in Accounting Information Systems from Suffolk University - Sawyer School of Management. In his spare time, he enjoys taking classes at the Harvard Business School and volunteering as the Treasurer of his Local Youth Football and Cheerleading organization with 400+ members and 100+ volunteers.
Rob Rosa resides in the Boston, Massachusetts area with his wife and three sons.
Mike Miller
VP Global Services Portfolio Management, Ribbon Communications
As VP of Global Services Portfolio Management at Ribbon Communications, Mike is accountable for Services Product Management and Maintenance renewals including Channel Renewals. With over 25 years of experience in telecommunications and technology services, Mike is an innovative and results-driven leader with a proven track record of growing highly profitable services revenues and improving renewal rates. Through a focus on process improvement, data integrity, automation, and reporting enhancements, Mike and his team have helped drive an overall 15% improvement in both Ribbon’s channel renewal rates and on-time renewal performance over the last 4 years.
Sinéad McGrath
Renewals Executive, Allbound & Channel Mechanics
Sinéad has spent over 20 years working in software sales, with a sharp focus on renewals and expansion working in companies such as Cisco Systems, Microsoft, NetIQ/Attachmate, and most recently Progress Software. Her experience ensures she recognizes the vital importance of channel partners in improving renewal rates from the vendor's perspective. Through close collaboration with partners, she has gained a distinct understanding of how they are uniquely positioned to use their local expertise and product knowledge to instill customer confidence, ultimately driving higher renewal rates.
Moderated by
Kenneth Fox
CEO, Allbound & Channel Mechanics
As CEO of Channel Mechanics and Allbound, Kenneth is a globally recognized leader in providing channel program automation software to some of the world's largest vendors, utilized to automate the delivery of their partner programs. With a career spanning over 20 years in the ICT sector, Kenneth is an industry leader with extensive channel, technology, and sales experience. Previously he has held senior leadership positions at Nortel, Avaya, APC, and IBM.
Learn From Channel Leaders
Tune into our panelists as they discuss creating winning strategies with data-driven partner management
Don Lopes
Sr. Director, Global Partner Programs, Juniper Networks
Don is part of Juniper Network's Global Partner Sales Acceleration Programs team leading the Juniper Partner Advantage Program. He and his team are responsible for developing and managing the partner program strategy that enables its worldwide partner ecosystem to profitably grow its Juniper practice. As a seasoned partner executive, he has more than 20 years of sales, management, marketing, and business development experience in networking, cloud, and software-defined data center.
Margaret Adam
Head of Product Marketing, Allbound & Channel Mechanics
Margaret is the Head of Product Marketing at Allbound and Channel Mechanics. Margaret is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy.
With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce, where she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem, and partnering strategies.
Don't miss this opportunity to discover how to significantly increase renewal rates and drive long-term revenue growth through leveraging your partner network.


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