
Maximizing Partner Performance with Incentives
Drive More Revenue and Partner Engagement: Unlock the Power of Channel Incentives
Tuesday 29th July 2025
8am PST | 11am EST | 4pm GMT

Maximizing Partner Performance with Incentives
Drive More Revenue and Partner Engagement: Unlock the Power of Channel Incentives
Tuesday 29th July 2025
8am PST | 11am EST | 4pm GMT
The Future of PRM:
Unveiling Channelscaler
The combined power of Channel Mechanics + Allbound.
One brand, shaping the next generation of PRM.
Thursday 22nd May 2025 8am PST | 11am EST | 4pm GMT
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Introducing the Next Chapter:
Exclusive Partner Briefing
Be the First to Experience the New Brand and Next-Gen Platform from Channel Mechanics + Allbound.
Thursday 22nd May 2025 8am PST | 11am EST | 4pm GMT
.png?width=1920&height=1080&name=Channelscaler%20Partner%20Launch%20-%20Webinar%20Deck%20(14).png)

Maximizing Partner Performance with Incentives
Drive More Revenue and Partner Engagement: Unlock the Power of Channel Incentives
Tuesday 29th July 2025
8am PST | 11am EST | 4pm GMT
.png?width=1920&height=1080&name=Channelscaler%20Partner%20Launch%20-%20Webinar%20Deck%20(14).png)
The Future of PRM:
Unveiling Channelscaler
The combined power of Channel Mechanics + Allbound.
One brand, shaping the next generation of PRM.
Thursday 22nd May 2025
8am PST | 11am EST | 4pm GMT
Are you looking to supercharge partner sales and ignite greater engagement within your partner ecosystem? Join us for an exclusive webinar on how to "Maximize Partner Performance with Incentives" on Tuesday, July 29th.
The key to a successful incentive strategy lies in knowing which incentive to offer which partner, and when - and making sure they are clear, targeted, and visible.
According to the industry analyst firm, Canalys, seven trusted partners typically surround every buyer throughout the customer journey. Are you incentivizing all of them? And are your rewards aligned with the behaviors that drive impact at each stage?
With no one-size-fits-all solution, our panel of industry experts will guide you through best practices, real-world examples, and actionable strategies to implement highly effective incentive programs that deliver tangible results. Whether you're new to channel incentives or looking to optimize your existing programs, this webinar is packed with valuable insights you won't want to miss.
In this dynamic session, you'll discover how strategically designed channel incentive programs can:
- Motivate partners to sell more and achieve higher targets
- Strengthen partner loyalty and commitment
- Provide channel teams with the data and insights they need to be more sales-focused
- Increase program adoption and win market share
- Improve overall channel performance
- Identify who to incentivize (from sellers to solution engineers and renewals) and when in the buyer journey
- Understand the differences between spiffs, rebates, gamification, and performance programs and when and where each works best
Register now and learn how to transform your channel partners into scalable revenue streams by incorporating a successful incentivization strategy. Increase partner engagement, drive desired behaviors across the ecosystem, build long-term loyalty, and ultimately increase revenue.
Gain valuable strategies from industry experts to unlock the full potential of your partner ecosystem through the power of data. This is certainly a great opportunity to learn how to harness data, metrics, and actionable insights to drive partner success and growth!
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Brian Kroneman
AVP, WW Channel Programs & Strategy

Brian Kroneman currently holds responsibility for setting the overall direction of how SentinelOne interacts with and incentivizes the many partner types comprising its ecosystem. Prior to joining SentinelOne, Brian spent five years at Proofpoint in a similar capacity. He also spent six years at VeriSign / Symantec before that. Brian is a passionate believer in the value of the channel, and is always eager to be able to show that value through data that can be shared both internally and externally. He is proud to play the role of juggling the interests of sellers on both the vendor and partner side, in a way that is mutually beneficial.

Alli Oneal
Senior Manager of Global Partner Programs & Partner Experience

Alli Oneal is the Senior Manager of Global Partner Programs & Partner Experience at Barracuda, a trusted partner and leading provider of cloud-first security solutions. In her role, Alli is responsible for maintaining the Barracuda Partner Success Program, ensuring that partners adopt and utilize the channel program incentives, resources, and infrastructure. She also works closely with Barracuda’s local country teams to adapt and leverage partner program initiatives to help build local channel business.

Seán O'Connell
VP Product
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As VP of Product, Seán’s focus has been on ensuring that Channelscaler continues to develop a best-in-class enterprise Channel Enablement SaaS platform. Seán is responsible for strategic product direction and vision, balancing the needs and goals of both the product and the company, and ensuring that valuable solutions are delivered to customers. He believes in continuously building strong relationships with customers, working directly with them to understand pain points and ensure platform implementation is successful. Seán is an accomplished IT professional with 20+ years of experience in senior leadership positions across a range of sectors.
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Margaret Adam
Director of Product Marketing
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Margaret is the Director of Product Marketing at Channelscaler. She is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy. With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce. Here, she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem, and partnering strategies.
.png?width=300&height=300&name=Brian%20Kroneman%20(2).png)
Brian Kroneman
AVP, WW Channel Programs & Strategy

Brian Kroneman currently holds responsibility for setting the overall direction of how SentinelOne interacts with and incentivizes the many partner types comprising its ecosystem. Prior to joining SentinelOne, Brian spent five years at Proofpoint in a similar capacity. He also spent six years at VeriSign / Symantec before that. Brian is a passionate believer in the value of the channel, and is always eager to be able to show that value through data that can be shared both internally and externally. He is proud to play the role of juggling the interests of sellers on both the vendor and partner side, in a way that is mutually beneficial.

Alli Oneal
Senior Manager of Global Partner Programs & Partner Experience

Alli Oneal is the Senior Manager of Global Partner Programs & Partner Experience at Barracuda, a trusted partner and leading provider of cloud-first security solutions. In her role, Alli is responsible for maintaining the Barracuda Partner Success Program, ensuring that partners adopt and utilize the channel program incentives, resources, and infrastructure. She also works closely with Barracuda’s local country teams to adapt and leverage partner program initiatives to help build local channel business.

Seán O'Connell
VP Product
.png?width=1200&height=400&name=Channelscaler%20(3).png)
As VP of Product, Seán’s focus has been on ensuring that Channelscaler continues to develop a best-in-class enterprise Channel Enablement SaaS platform. Seán is responsible for strategic product direction and vision, balancing the needs and goals of both the product and the company, and ensuring that valuable solutions are delivered to customers. He believes in continuously building strong relationships with customers, working directly with them to understand pain points and ensure platform implementation is successful. Seán is an accomplished IT professional with 20+ years of experience in senior leadership positions across a range of sectors.
.png?width=300&height=300&name=Margaret%20Adam%2c%20Channel%20Mechanics%20(1).png)
Margaret Adam
Director of Product Marketing
.png?width=1200&height=400&name=Channelscaler%20(3).png)
Margaret is the Director of Product Marketing at Channelscaler. She is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy. With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce. Here, she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem, and partnering strategies.