Frictionless MDF: The AI Playbook for High-Velocity Channel Growth

MDF Programs should be your greatest growth engine in supporting partners to create awareness and generate demand – not your biggest administrative hurdle.

In this webinar, Channelscaler and a panel of channel marketing experts will show how AI-powered MDF automation replaces manual submissions, spreadsheet tracking, and slow claims with streamlined workflows, real-time visibility, and consistent governance — without adding operational overhead.

Why Attend?

Make it easier for partners to say yes – Learn how frictionless processes increase adoption and engagement
Ensure ease of doing business – Remove friction that frustrates partners and slows campaigns
Stop MDF Leakage - See how AI removes bottlenecks that delay claims and suppress fund usage
Prove MDF ROI with confidence – Move beyond guesswork to real-time, auditable reporting

Leading vendors are using AI to remove friction from MDF programs, making it faster and easier for partners to launch campaigns, get reimbursed, and stay engaged. The result? Higher fund utilization, stronger partner participation, and clear, defensible ROI.

Register now to see how modern MDF programs are helping vendors grow faster, partners market smarter, and channel teams reclaim time for what actually drives results.

Laura Evans is a multi-award-winning Global Channel Leader with 30+ years of experience driving innovation across enterprise hardware, voice, video, and software. A perennial CRN Channel Chief and Woman of the Channel, Laura’s career spans leadership roles at F500 giants including Zoom, HP, Poly, Zebra, Avaya and Motorola Solutions.

From her early days in distribution to architecting global GTM strategies, she is passionate about Channel enablement, specializing in building and scaling high-growth programs that align partner success with corporate vision.

Karlene Alameda has been leading partner-focused marketing initiatives since 2016. With over nine years of experience in channel marketing, partner strategy, vendor mgmt, campaign execution, forecasting, and pipeline mgmt, Karlene brings a strategic and results-driven approach to driving partner success.

In Barracuda, she leads a team supporting partners across the Americas to develop and execute integrated marketing strategies, that drive sales pipeline. By effectively leveraging MDF, Karlene and her team collaborate with partners on joint marketing programs that align business objectives with measurable revenue outcomes.

Kenneth Fox is a globally recognized expert in partner ecosystems and channel automation software, with over two decades of experience at industry leaders including IBM, APC, Nortel, and Avaya.

As CTO of Channelscaler, he drives innovation in partner program delivery and channel transformation. Kenneth has been recognized as a finalist in the International Category of the EY Entrepreneur Of The Year™ Ireland awards and serves on the Advisory Board of ITAG, supporting growth in the technology ecosystem.

Kenneth Fox is a globally recognized expert in partner ecosystems and channel automation software, with over two decades of experience at industry leaders including IBM, APC, Nortel, and Avaya.