Designing and Scaling High-Performance Partner Programs
Discover how channel leaders build flexible partner programs that support today’s evolving sales motions, diverse partner types, and complex ecosystems.
Your partners are central to your channel success, but are your partner programs truly set up to engage today’s diverse ecosystem and scale channel revenue? As partner types diversify and sales motions evolve, designing a flexible, scalable, high-performance partner program is no longer optional; it’s essential.
Today’s partner programs must do more than simply function. They must support modern sales motions, engage diverse partner types, and leverage automation to streamline operations, enhance partner experience, and scale effectively to drive growth.
Panel Discussion: Strategies to Design, Evolve, and Scale High-Performance Partner Programs
- Designing a High-Performance Partner Program: Building the foundation for long-term success with flexible, scalable structures.
- Evolving to Support Modern Partner Ecosystems: Catering to diverse partner types and new sales motions like co-selling and marketplaces.
- Growth with Purpose: How to align performance management, incentives, and growth strategies to drive partner engagement and sales.
- Automation for Scale: How PRM and partner program automation are key in scaling partner programs effectively, streamlining processes, and enhancing partner experience.
- Lessons Learned and Best Practices: Real-world insights from industry leaders on what works best for partners.
By the end of this webinar, you’ll gain actionable insights on designing flexible partner programs, aligning with modern ecosystems, and leveraging automation to enhance the partner experience and scale your partner program effectively.
Gain valuable strategies from industry experts to unlock the full potential of your partner ecosystem through the power of data. This is certainly a great opportunity to learn how to harness data, metrics, and actionable insights to drive partner success and growth!
Learn From Channel Leaders
Tune in to see how top vendors design and scale high-performance partner programs that boost engagement, streamline operations, and drive partner-led growth.
Laurent Le Provost
Global Head of SAP PartnerEdge
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.png "Louise Grant (1)")
Louise Grant
Founder & Director
Kevin Morata
Director, Global Channel Programs & Partner Enablement
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Margaret Adam
Director, Product Marketing
Laurent Le Provost
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.png?width=250&height=250&name=Louise%20Grant%20(1).png "Louise Grant (1)")
Louise Grant
Kevin Morata
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Margaret Adam
Don Lopes
Sr. Director, Global Partner Programs, Juniper Networks
Don is part of Juniper Network's Global Partner Sales Acceleration Programs team leading the Juniper Partner Advantage Program. He and his team are responsible for developing and managing the partner program strategy that enables its worldwide partner ecosystem to profitably grow its Juniper practice. As a seasoned partner executive, he has more than 20 years of sales, management, marketing, and business development experience in networking, cloud, and software-defined data center.
John Andrews
Vice President of Global Channels, Keeper Security
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Margaret Adam
Head of Product Marketing, Allbound & Channel Mechanics
Margaret is the Head of Product Marketing at Channel Mechanics and Allbound. Margaret is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy.
With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce, where she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem, and partnering strategies.
Moderated by
Pete Rawlinson
Chief Marketing Officer, Allbound
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Learn From Channel Leaders
Tune into our panelists as they discuss creating winning strategies with data-driven partner management
Don Lopes
Sr. Director, Global Partner Programs
John Andrews
Vice President of Global Channels
.png?width=155&height=53&name=Keeper%20Security%20(2).png "Keeper Security (2)")
Margaret Adam
Head of Product Marketing
Pete Rawlinson
Chief Marketing Officer
Laurent Le Provost
Head of SAP PartnerEdge, SAP
Laurent, Global Head of SAP PartnerEdge Program, drives ecosystem transformation and customer success. He spearheads the evolution of SAP's world-class partnering program, ensuring mutual benefits for SAP and its channel partners. To leverage SAP's AI-First and Suite-First strategies, Laurent's team has reshaped the 2025 levelling program with a unique focus on cloud metrics, influencing partner interaction and benefits access. Groundbreaking advancements in development funds, rebates, and lead routing have been implemented. Laurent champions the alignment of vision with automation to enhance the digital experience through innovative tools, processes, and workflows. A seasoned IT leader with extensive channel experience at Compaq, Hewlett Packard, and SAP, Laurent brings significant industry expertise.
Kevin Morata
Director, Global Channel Programs & Partner Enablement, Itron
Kevin Morata is Director of Itron’s global channel program and partner enablement, where he leads the development and growth of Itron’s partner ecosystem of resellers and solution providers. With a focus on empowering partners to solve the complex challenges cities and municipalities face in managing energy and water resources, Kevin plays a key role in driving the success of the Itron Engage program, an initiative dedicated to building partnerships that contribute to a more resourceful world.
Kevin brings a wealth of experience to his role, having spent much of his career in senior channel roles at Dell Technologies. His deep expertise in partner strategy, enablement, and global program execution makes him a respected voice in the channel community.
Learn From Channel Leaders
Tune into our panelists as they discuss creating winning strategies with data-driven partner management
Don Lopes
Sr. Director, Global Partner Programs, Juniper Networks
Don is part of Juniper Network's Global Partner Sales Acceleration Programs team leading the Juniper Partner Advantage Program. He and his team are responsible for developing and managing the partner program strategy that enables its worldwide partner ecosystem to profitably grow its Juniper practice. As a seasoned partner executive, he has more than 20 years of sales, management, marketing, and business development experience in networking, cloud, and software-defined data center.
John Andrews
Vice President of Global Channels, Keeper Security
Add Bio Here
Margaret Adam
Head of Product Marketing, Allbound & Channel Mechanics
Margaret is the Head of Product Marketing at Allbound and Channel Mechanics. Margaret is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy.
With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce, where she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem, and partnering strategies.
Moderated by
Pete Rawlinson
Chief Marketing Officer, Allbound
With 20+ years in B2B tech marketing for both direct and partnership acquisition, Pete Rawlinson leads the Allbound marketing team with a metrics-driven approach.
Louise Grant
Founder & Director, Loucerna
Louise is a Channel GTM specialist with over 20 years of experience in designing, building, and improving global Channel Programs at leading companies in the Telecoms, IT and Cybersecurity industries. From launching new Programs to redesigning and evolving existing Programs, Louise excels in streamlining processes, enhancing partner enablement, and driving revenue growth.
Margaret Adam
Director, Product Marketing, Channel Mechanics + Allbound
Margaret is the Director of Product Marketing at Channel Mechanics & Allbound. She is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy. With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce. Here, she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem, and partnering strategies.
Don’t miss this opportunity to explore proven strategies for designing and scaling partner programs that drive engagement, performance, and growth.