Deal Registration See & Solve Session

Deal registration should be your strongest lever for partner-sourced growth, not the point where trust breaks down. But when deal registration still relies on forms, emails, and manual approvals, the cracks show quickly.

In this See & Solve Session, a panel of channel leaders will show how AI-powered deal registration replaces manual activities, without adding operational overhead.

Why Attend?

Eliminate the approval bottleneck – See how AI automates end-customer validation and duplicate detection to deliver instant approvals and a 24/7 responsive experience for your partners
Remove the manual grind behind the scenes – Learn how vendors are eliminating deal duplication, data cleanup, and spreadsheet maintenance so teams can focus on revenue, not admin
Gain total pipeline transparency - Understand how AI-driven insights remove blind spots and give you a real-time, forensic view of partner activity from registration to close
Move beyond fragmented tools – Understand why legacy systems haven’t kept pace with partner ecosystem growth and how a unified, platform-first approach creates a consistent, scalable experience across every deal
See what’s actually working in the field – Hear how high-growth channel teams are modernizing deal registration today, with practical takeaways you can apply immediately to your 2026 roadmap

Leading vendors are using AI to remove friction from deal registration, making it faster to submit deals, easier to resolve conflicts, and simpler to maintain partner trust, all while driving stronger engagement, better pipeline, and faster deal cycles.

Register now to see how modern deal registration helps vendors grow faster, keep partners engaged, and free up channel teams to focus on what drives revenue.

Kevin Morata is Director of Itron’s global channel program and partner enablement, where he leads the development and growth of Itron’s partner ecosystem of resellers and solution providers. With a focus on empowering partners to solve the complex challenges cities and municipalities face in managing energy and water resources, Kevin plays a key role in driving the success of the Itron Engage program — an initiative dedicated to building partnerships that contribute to a more resourceful world.

Kevin brings a wealth of experience, having spent much of his career in senior channel roles at Dell Technologies. Thanks to his deep expertise in partner strategy, enablement, and global program execution, he is a respected voice in the channel community.

Sue Baker leads Global Channel Enablement & Programs at NinjaOne, where she drives partner strategy, certification, and scalable training to support a rapidly growing global ecosystem.

With over two decades of experience spanning channel sales and revenue enablement, Sue brings a practical, field-informed perspective on building and scaling high-performing partner channels that deliver measurable revenue impact.

Previously, Sue held leadership roles at Chargebee and The Ken Blanchard Companies.

Tim Brunn is a seasoned professional with extensive expertise in channel strategy, business development, and go-to-market acceleration within the cybersecurity and technology industries. Serving as a leader in global distribution, Tim focuses on empowering startups and established organizations to leverage channel partnerships as a pivotal growth lever. His background includes working with industry-leading organizations, including Forcepoint, VMware, Dell and Cisco.

Tim is a strong advocate for bridging the gap between innovation and market execution, helping navigate complex partner ecosystems to achieve sustainable success.

Pam Erlichman is the SVP of Marketing at Channelscaler, where she leads brand strategy and marketing initiatives. With over 25 years of experience in marketing and technology, Pam brings deep expertise in scaling brands, building go-to-market strategies, and driving growth.

Prior to Channelscaler, Pam spent seven years at Jebbit (acquired by BlueConic), serving as CMO and later as Chief Evangelist Officer, where she helped position the company as a leader in zero-party data and consumer engagement.

Sue Baker leads Global Channel Enablement & Programs at NinjaOne, where she drives partner strategy, certification, and scalable training to support a rapidly growing global ecosystem.

Previously, Sue held leadership roles at Chargebee and The Ken Blanchard Companies.

Tim Brunn is a seasoned professional with extensive expertise in channel strategy, business development, and go-to-market acceleration within the cybersecurity and technology industries. Currently serving as a leader in global distribution, Tim focuses on empowering startups and established organizations to leverage channel partnerships as a pivotal growth lever. His background includes working with industry-leading organizations, including Forcepoint, VMware, Dell and Cisco.

Tim is a strong advocate for bridging the gap between innovation and market execution, helping companies navigate complex partner ecosystems to achieve sustainable success.