Building a Data-Driven Partner Tiering/Leveling Program

Are you ready to evolve your partner program and unlock the full potential of your partner ecosystem? Join Channelscaler and a panel of channel experts for the webinar "Building a Data-Driven Partner Tiering/Leveling Program" to explore how data-driven tiering and leveling programs can redefine how partner value is measured and rewarded.

Traditional tiering models that focus only on revenue or certifications no longer reflect the complexity of modern partner ecosystems. As customer needs expand and partner roles diversify, leveling programs must adapt to recognize value across the full customer lifecycle - from co-selling and solution design to customer success and renewals.

High-performing vendors are moving toward dynamic, data-led frameworks that combine forward-looking metrics like pipeline health and engagement with traditional performance data. This next-generation approach ensures partners are rewarded fairly, motivated consistently, and empowered to contribute to measurable growth.

Why Attend?

Stand out in the crowd - Explore why partner leveling matters now more than ever.
Rethink outdated tiering structures - Understand why static partner levels can fail in a digital-first ecosystem and the rise of specialization tracks.
Unlock growth potential - Evaluate how behavioural insights can surface high-potential partners often overlooked by revenue-only models.
Boost partner satisfaction - Design transparent, fair leveling criteria that motivate and strengthen partner loyalty.
Future-proof your program - Reimagine frameworks that blend tiers with competencies to accommodate new partner types and evolving business models.

Download now and learn how to transform your channel partners into scalable revenue streams by incorporating a successful incentivization strategy. Increase partner engagement, drive desired behaviors across the ecosystem, build long-term loyalty, and ultimately increase revenue.

Kelly is EMEA Commercial Director at Ricoh Europe. With more than 25 years of experience, she is a proven leader in driving significant revenue growth and broadening market reach through effective strategy, sales, and marketing initiatives. Kelly leads high-performance teams in developing and executing strategies to achieve significant revenue milestones whilst simultaneously strengthening client relationships. Highly proficient at leveraging market insights to capitalise on new business opportunities with a proven history of creating value propositions, Go-to-market strategies and enablement partner programs from a customer outcome perspective.

A highly organised, entrepreneurial-thinking Chartered Marketer with Professional Diplomas in Marketing from CIM (The Chartered Institute of Marketing) and Law from ILEX (Institute of Legal Executives), plus a degree in Criminology. Claire has led partner programs across EMEA, driving relationships, enablement, and pipeline. Her work includes the development and rollout of a pan-EMEA partner enablement and incentive program, CISO roundtable events, black-tie partner award ceremonies, and European Customer Summits.

Kenneth is a globally recognized expert in partner ecosystems and channel automation software, with over two decades of experience at industry leaders including IBM, APC, Nortel, and Avaya.

As CTO of Channelscaler, he drives innovation in partner program delivery and channel transformation. Kenneth has been recognized as a finalist in the International Category of the EY Entrepreneur Of The Year™ Ireland awards and serves on the Advisory Board of ITAG, supporting growth in the technology ecosystem.

A dynamic VP and Commercial strategic leader with +25 years' experience of driving revenue growth and expanding market presence through strategy, sales, and marketing. Kelly leads high-performance teams in developing and executing strategies to achieve significant revenue milestones whilst simultaneously strengthening client relationships. Highly proficient at leveraging market insights to capitalise on new business opportunities with a proven history of creating value propositions, Go-to-market strategies and enablement partner programs from a customer outcome perspective.

A highly organised, entrepreneurial thinking Chartered Marketer with Professional Diplomas in both Marketing from CIM (The Chartered Institute of Marketing) and Law from ILEX ( Institute of Legal Executives) plus a degree in Criminology. Claire has responsibilities across APAC, LATAM and EMEAI driving relationships, programs and ultimately pipeline. These activities include the development and rollout of a pan-EMEA partner enablement and incentive program (#AbsoluteLegends), CISO roundtable events, Black tie partner award ceremonies and European Customer Summits

Kenneth is a globally recognized expert in partner ecosystems and channel automation software, with over two decades of experience at industry leaders including IBM, APC, Nortel, and Avaya. As CTO of Channelscaler, he drives innovation in partner program delivery and channel transformation. Kenneth has been recognized as a finalist in the International Category of the EY Entrepreneur Of The Year™ Ireland awards and serves on the Advisory Board of ITAG, supporting growth in the technology ecosystem.